An arts and tech enthusiast with a strong sales and leadership background, Abigail Slocum leads concept development for each BREAD client. A social butterfly herself, Abigail interacts with clients to discern their goals, creates strategies that help clients reach key performance indicators, and works with the BREAD team to develop engaging and dynamic content across a multitude of platforms. Abigail has nearly a decade of work experience in sales and leadership, and she has carried those skills into her role as a concept developer.
At BREAD, Abigail finds fulfillment in developing and deploying concepts with intentionality. “Here, we build winning brand-first marketing concepts,” Abigail said. “It’s about more than coming up with ideas. It’s about creating and maintaining brand communities that stay true to their brand and their mission.” When she isn’t helping BREAD clients win, Abigail enjoys painting, drawing, listening to music, playing video games, and spending time with her family. She is social, vibrant, and excited about the power that brand and marketing have to make life richer. “Concept development is meant to be exciting, fun, and engaging,” she said. “I want businesses to be excited to work with BREAD to bring their ideas to life.”