Abigail Slocum

Abigail Slocum leads advertising strategy at BREAD, guiding client marketing strategies from vision through execution. She’s analytical and relational in equal measure: she partners closely with clients to define what success actually looks like, monitors performance against it, and adjusts course when the data tells her to. Internally, she leads advertising workflows and works across teams to make sure creative concepts and strategy land in the same place.

With more than a decade of experience in sales and leadership, Abigail combines big-picture thinking with a working understanding of human behavior. She has supported more than fifty businesses and managed over 150 social business pages, which is the kind of repetition that produces real insight into what drives engagement, conversion, and momentum that lasts longer than a quarter. At BREAD, she’s especially focused on intentional strategy and measurable excellence. In short, what actually moves the needle rather than what merely sounds or looks good.

In her view, strategy exists to create freedom for creativity to flourish within a clear, purposeful direction. A 2025 graduate of ADP’s Leadership Pinebelt program, Abigail is an active part of the Hattiesburg community. Outside of work, she enjoys crafting, music, video games, and time with her husband, Codie, their new baby, Junie, and their four cats.