Bread Project https://breadproject.com Tue, 16 Feb 2021 14:18:57 +0000 en-US hourly 1 https://wordpress.org/?v=5.6.1 https://breadproject.com/wp-content/uploads/2019/11/cropped-Bread_favicon-01-32x32.png Bread Project https://breadproject.com 32 32 Bread Crumb: 6 Steps for Finding Balance as a Mother & Business Owner https://breadproject.com/6-steps-for-finding-balance-as-a-mother-business-owner/ Tue, 02 Feb 2021 14:12:10 +0000 https://breadproject.com/?p=5149 The post Bread Crumb: 6 Steps for Finding Balance as a Mother & Business Owner appeared first on Bread Project.

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6 Steps for Finding Balance as a Mother & Business Owner

 

by Grace Kent Johnson, Bread CEO

As a wife, mother, and business owner, I want to inspire other women–particularly mothers–to love what they do and own their own businesses. Mothers are strong, resourceful, selfless, and resilient, all qualities that will serve them well in the business world. But mothers are also human, and the demands of everyday life can lead us to believe that work-life balance is a beautiful idea, but an impossible reality. Here’s what I’ve learned: being a mom and owning a business is far from easy, but it is one of the best ways you can model leadership, selflessness, and drive for your family. The following six tips draw from my own experience as a mother and business owner, and I hope they provide you with some actionable steps that make your dream even more of a reality.

1. Find a Partner Who Balances You, Holds You Accountable, and Has Your Back

My husband, Casey, is the calm to my chaos. He’s the introspection to my constant action. He asks the hard questions and gives me valuable opportunities to reflect on why I do what I do. For better or for worse, Casey has my back. He has my best interests at heart. He is my home. As moms who own businesses, we need partners who dream and do alongside us. If you do not have a partner, seek a trusted friend or family member who supports your passion and is willing to hold you accountable. You need this support at home if you are going to be successful in your business.

2.  Create a Strong Army. Train Them to Fight Beside You, Not Behind You

Moms who own businesses–and, oftentimes, moms in general–may believe they have to do it all. You don’t have to micromanage every task. In fact, you shouldn’t. Just as you want to teach your children to be independent and self-sufficient, you should aspire for your employees to have the knowledge and confidence to act in your business’s best interests. The most effective business-owning moms know how to equip their employees with skills that make them independent, passionate, and powerful. Pour your resources into finding the right people, people who share your vision and are willing to fight beside you.

3. Be Excellent. When You Leave the Office, Leave Knowing You Gave Your All

Whether you work from home or in an office, be present in your workspace. When you’re at work, give it everything you’ve got. That way, when you return home, you can be fully present with your partner and your children. Do not allow ‘mom guilt’ to occupy your thoughts at work, and do not allow ‘work guilt’ to occupy your thoughts at home. Wherever you are, be present and strive for excellence. Presence and excellence are easier said than done, so be sure to read all the way through this post. Self-care helps you stay excellent.

4. Give Your Kids All of Your Focus at Home

Our kids need their moms. They need us to play with them, listen to them, laugh with them, and cry with them. Foster their confidence in you and in themselves by being consistently available for them when you are at home. No emails, no work calls, no interruptions. You’re the boss, remember?

5. Make Sure Your Kids Know You Love What You Do

When I leave the house each morning, I tell my kids, “I’m headed out the door to do great things at Bread!” Even if my coffee hasn’t quite kicked in yet, I make sure to convey my excitement and passion when I leave. I never say, “I’m headed to work,” or, “I’m sorry, but Mom has to go to mean old work again.” I am sure to frame my work in my passion, and my kids can sense my excitement. They love wearing their Bread shirts and visiting Bread; they sense that this is a place where Mom makes good and cool things happen. When you live your values, your kids will want to follow your example and find their passions, too.

6. Most Importantly: Take Care of Yourself

Our culture values ‘busy-ness.’ We love to flaunt our full schedules and wear our stress like a badge of honor. But ‘busy-ness’ will destroy you, your business, and even your home life. Going a thousand miles a minute–mind, body, and soul–is not a sustainable or balanced way to work or live. Take walks. Eat mindfully. Treat sleep like the goldmine it is. Finally, make sure you schedule in some fun (sadly, you may have to put ‘fun’ in your calendar). Owning a business is rewarding, but it weighs on your mind and body. For mothers, the burden is even heavier. Listen to your body, to your mind, and to your family. When you need to eject for a few days, hit that button with confidence! Your army has your back.

Parenting is hard. Owning a business is hard. Both are fulfilling and life-affirming. I’m still figuring out how to strike a balance between owning a business and caring for my family, but I hope these steps help inspire and empower you to be the mother and business owner you know you can be.
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Is Your Brand Agile? https://breadproject.com/is-your-brand-agile/ Thu, 10 Sep 2020 18:14:42 +0000 https://breadproject.com/?p=5083 Do you remember when Beyonce released her groundbreaking 2016 album Lemonade? In your mind, can you hear the pulsing siren call of the empowering anthem “Formation” during Beyonce’s high-octane 2016 Superbowl performance?

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How to Create Consistency and When to Disrupt It

Before we talk about branding, let’s talk about music:

Do you remember when Beyonce released her groundbreaking 2016 album Lemonade? In your mind, can you hear the pulsing siren call of the empowering anthem “Formation” during Beyonce’s high-octane 2016 Superbowl performance? Can you recall the cultural outcry in response to the album’s release? After over a decade of wildly successful pop ballads and bubblegum dance tracks, Beyonce created an autobiographical visual concept album addressing black womanhood, infidelity, anger, and redemption. And the crowds went wild: some fans adored Beyonce’s new direction; other critics decried the artist for ‘going political’; but everyone was talking about Beyonce.

You may, however, have more trouble recalling Lady Gaga’s album Joanne, which was also released in 2016. Like Lemonade, Joanne was also a thematic and musical departure from the artist’s usual fare. Lady Gaga, known for monster pop anthems with driving synths and irresistible beats, left pop behind to create a more docile, Americana-based album which, unlike Lemonade, made little to no waves in the culture at large. In fact, when Gaga performed at the Superbowl in 2017, she performed her older, more popular hits—and not songs from the newly released Joanne—perhaps in an attempt to return to the hits that made her successful.

What do Beyonce and Lady Gaga’s album releases have to do with branding? Both artists disrupted their patterns of consistency; one succeeded, and one didn’t. Beyonce exhibited brand agility, while Lady Gaga fumbled her messaging and execution. Like these artists Brand strength and agility have everything to do with how you create, maintain, and surprise your following. As brand leaders, we are called to be disruptive, to be at the forefront of industry trends. In order to successfully disrupt the status quo, however, a brand must have a strong, consistent, values-informed base. As we’ve discussed in earlier blogs, values must drive every decision you make about your brand, including the decisions you make that disrupt, surprise, and ultimately cause you to grow.

Long-lasting brands know how to walk the elusive line between reliability and intrigue. When a brand lives by its values, it knows how to talk to its following. Is your brand trustworthy and definitive, an expert in the field? Then you might speak in bold, declarative statements. Is your brand curious and creative, a force for innovation? Then you might ask questions and create more of a dialogue with your following. Our founder, Grace Kent Johnson, says that your brand’s voice should flow from your brand’s values. “I might sound like a broken record here, but values are everything,” Grace said, “They drive the stories your brand tells and the messages it sends. What some brands don’t yet realize, however, is that values also determine how you disrupt the rhythm of your everyday brand messages.”

For Grace, disruption is a tool for brand growth. “When you take risks and make bold moves the right way, you can use disruption to make your brand grow,” Grace said, “But you have to be rooted in consistency in order to exercise that brand agility. You have to decide what topics are worth being disruptive for. You don’t want to be disruptive just for the sake of making noise. You want to be disruptive to establish your place as an industry or thought leader. But disruption has to flow from a base of consistency.”

What’s your Lemonade? When will your disruptive breakout moment take the world by storm?

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Creativity, Unity, Excellence: The Bread CUE https://breadproject.com/creativity-unity-excellence-the-bread-cue/ Fri, 04 Sep 2020 01:25:21 +0000 https://breadproject.com/?p=5052 After years of discussion, revision, and evolution, Bread is ready to reveal its own core values: creativity, unity, and excellence—otherwise known as the Bread CUE.

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At Bread, we believe that healthy businesses must know and live by their values. Values drive a brand’s identity, influence a company’s daily operations, and create an organization’s lasting impression on the world. In other words, values are crucial to organizational health and growth. After years of discussion, revision, and evolution, Bread is ready to reveal its own core values: creativity, unity, and excellence—otherwise known as the Bread CUE.

Why Share Our Core Values?
Core values signify an organization’s deepest, most driving priorities, and they exist within every company, whether or not that company has named those values. Core values drive a company, whether or not a company has control of its core values. Without intention and action, core values are lifeless words. When we allow our core values to guide our organizational choices, however, we create space for growth and transformation. In sharing our core values with you, Bread hopes to demystify the often messy, always worth it, values discovery process.

Discovering the CUE
For our founder, Grace Kent Johnson, Bread’s core values were, for years, elusive. “Bread is a young company. As we grew and grew so quickly, I struggled to nail down exactly what we stood for as a company,” Grace said, “I was tempted to list values that weren’t really values. They were more like aspirations. I see our clients gravitate toward aspirations, too. A company may want to be innovative—and they may list innovation as a value—but they’re still using outdated technology and systems. That’s where we come in: to clarify the distinction between goals and values. Values aren’t created; they’re discovered. I had to be careful not to confuse my hopes and dreams with our core values.”

Before she sat down to brainstorm Bread’s core values, Grace asked the Bread team what they thought those values might be. “I received invaluable responses from the team. Without their input, I would have been lost,” Grace said. “Companies need to know what their employees perceive about the vibe of the place where they work. Team members are your most valuable resource; they perceive things you simply can’t.”

After reading through the team’s responses, Grace then sat down in a quiet space, ready to discover Bread’s core values. “Based on the team’s input, I was struck by how many of us believe that Bread is a place where people can come together around a table and do good things,” Grace said. “I realized that everyone on the team—from designers to web developers to project managers—possesses three key characteristics: creativity, unity, and excellence. These are the tenets that drive who we are.”

Decoding the CUE

Creativity, unity, and excellence all carry specific definitions within the Bread sphere. Here’s a quick breakdown of the values that make us who we are:

Creativity: You don’t have to be an artist or designer to work at Bread. You do, however, need to be creative. Creativity goes beyond being ‘artsy;’ instead, creativity involves critical thinking, unconventional problem solving, and a boundless desire to learn more about whichever project we accept. Creatives aren’t just quirky individuals; they’re innovative, adaptive forward-thinkers who are energized—not discouraged—by the unexpected. We seek out curious creatives, those who have an insatiable need to discover new things. Curious creatives, after all, are the best kind. Bread values creativity because it allows us to face complex issues with renewed resolve. Creativity enables us to make unparalleled moves in the best interest of our clients.

Unity: When we transformed Creative Bread Studio into Unify by Bread, we knew that we wanted to see businesses and communities grow by becoming more unified. At Bread, we long to see people come together around the table. We desire to see organizations become more whole. On our own team, every member shares a common goal: to help our clients become healthy and win. Unified companies and communities, after all, are successful companies and communities. Unity keeps us accountable. Alone, we can accomplish so little, but together, we can accomplish so much.

Excellence: While creativity and unity are excellent internal values, they do not do much for our company if the work we produce does not speak for itself. At Bread, every team member arrives at work each day with a fighting determination to produce excellent—not acceptable, not adequate, but excellent—work that withstands all scrutiny. We don’t rest until we produce the best graphic designs, websites, digital solutions, business strategies, or written content that we possibly can. We’re picky. We’re particular. We’re obsessed with excellence, and that’s what sets us apart.

What’s Your CUE?

“Once I realized that our core values are creativity, unity, and excellence, I saw an opportunity for us to send a signal out into the world. A CUE,” Grace said, “In fact, all communities and organizations have a cue, whether they know it or not. Based on their values, organizations send out a powerful signal. If a company values the bottom line over anything else, then that’s their cue. If a company values people, then that’s their cue.” At Bread, the CUE we send out into the world says, We’re here to get creative, help you unify, and produce excellent work.

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The Evolution of Bread: from Branding to Holistic Organizational Health https://breadproject.com/the-evolution-of-bread-from-branding-to-holistic-organizational-health/ Fri, 28 Aug 2020 17:34:44 +0000 https://breadproject.com/?p=5035 “What does Bread do?” has become one of the most common questions we hear from clients and community members alike.

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“What does Bread do?” has become one of the most common questions we hear from clients and community members alike. “Are you graphic designers? Web developers? Marketers?” We often struggle to let people know exactly what goes on here at Bread because our goals are so expansive, and our team of experts is so diverse. Yes, we create beautiful, original logos and collateral you won’t find anywhere else. Yes, we build gorgeous websites with unmatched SEO capacity. Yes, we increase brand presence with smart digital storytelling. But, when you consider the core purpose of Bread, you will find that healthy, values-based organizations are at the heart of what we do.

Our founder, Grace Kent Johnson, summarizes Bread’s core purpose when she says, “I like to see businesses win, and the businesses that win are healthy businesses who know their stories, honor their values, and live from their purpose.” For Grace, successful businesses need solid branding, organizational health resources, and a strong digital presence. “So that’s what we do: branding, organizational health, and digital solutions…all to help businesses win.”

Unify by Bread, however, was not always such a multifaceted resource for businesses and communities. Our founder, who was formally trained as an architect, has always been fascinated with brand. After the Great Recession of 2008, Grace realized that she, along with many businesses, needed to adapt if she wanted to survive. She started a new career as a project manager for a branding agency, where she saw first-hand what solid branding can do for struggling organizations. “Businesses must think creatively, and they must stay true to their values. Otherwise, they get lost when the going gets rough. I love seeing a business, organization, or community, come together to identify its story,” Grace said. “I also love seeing a team of creatives be able to help tell that story.”

Grace began Creative Bread Studio in 2017, after years of working in branding and project management. Originally, her goal was to create beautiful brands for businesses and communities. “I had—and still have—an incredible team of graphic designers, all of whom work well together when it comes to creating brands,” Grace said. “As we took on more and more clients, though, I realized that businesses need more than brand to be successful. They need organizational health. They need powerful websites. They need digital storytelling. And whatever they needed, we were going to assemble a team that could give it to them.”

Sometimes, even branding agencies need to rebrand, which is why, in 2020, Creative Bread Studio became Unify by Bread. “We chose the word ‘unify’ because we cannot have community without unity. We want the businesses with whom we work to be unified, so they can go out into the community and do good,” Grace said. “The word ‘unify’ also signifies how our branding, organizational health, and digital solutions offerings all go hand-in-hand to create winning businesses.” Now, with a team of designers, web developers, organizational psychologists, project managers, and content writers, Unify by Bread has all hands on deck to help businesses win from the inside-out.

The most beautiful part of our story? It’s still being told. Where we see needs, we build solutions. We’re more than a branding agency; we’re your business’s turnkey resource for success.

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Drs. Roberson, Jackson transform Roberson Oral Surgery into Midtown Oral & Facial Surgery https://breadproject.com/drs-roberson-jackson-transform-oral-surgery-center-into-midtown-oral-facial-surgery/ Wed, 08 Jul 2020 13:53:06 +0000 https://breadproject.com/?p=4970 Beginning July 8, Roberson Oral Surgery will officially become Midtown Oral & Facial Surgery. In our Midtown Hattiesburg location, Drs. John Roberson, DMD, and Brian Jackson, DMD, MD, will offer not only oral surgery but also facial procedures and services.

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FOR IMMEDIATE RELEASE

(HATTIESBURG, MS) – Roberson Oral Surgery is starting a new chapter as Midtown Oral & Facial Surgery! In our Midtown Hattiesburg location, our highly-qualified team will offer not only oral surgery but also facial procedures and services.

From wisdom tooth extractions to zygomatic implants, from Botox injections to facial prosthetics, from jaw surgery to ‘Teeth in a Day,’ from skincare to nerve repair, Midtown Oral & Facial Surgery is here to help you put your Fresh Face Forward!” Dr. John Roberson said.

The team at Midtown Oral & Facial Surgery invites you to celebrate a new era for Pine Belt oral and facial healthcare alongside them by recommending Midtown Oral & Facial Surgery to your family and friends. This new, full-scope oral and maxillofacial practical looks forward to serving you for generations to come.

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We’re open, and it’s a great time to build! https://breadproject.com/were-open-and-its-a-great-time-to-build/ Wed, 08 Apr 2020 20:07:03 +0000 https://breadproject.com/?p=4788 The post We’re open, and it’s a great time to build! appeared first on Bread Project.

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The COVID-19 crisis initially made many of us feel paralyzed, but now we’re finding new ways of being and thriving. Unify by Bread is open and dedicated to helping our clients stay on track. You may be sheltering in place, but your brand, your creative projects, and your business strategies can still take great strides forward.

Now is the time to connect, work, and build with Bread. Watch this short video message from Grace Johnson, CEO and Founder of Bread.

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