Our Process:
An intentional process
for meaningful results.
HOW IT WORKS:
Discover
01
Regardless of scope or scale, we start every project with an extensive discovery phase during which our team does nothing but listen and observe with a hunger to understand and define the unique story of who you are. Through intensive interviews, client and customer surveys, focus groups, and our own proprietary blend of investigative research tactics, our team integrates with your business to understand your unique challenges, opportunities, and culture on a personal level while asking the right questions to help you uncover the special attributes that make you you.
Strategize
02
Then, we strategize to establish the best plans of action to spread your message and reach the right people. This means defining your brand position and attributes, as well as understanding your unique market and audience. From there, our teams get to work: Visual begins crafting an identity for your story—logos, images, color palettes, typography, and the like—while Strategy creates the perfect roadmap to connect your story with the people who need it most.
Activate
03
Next, we help our clients execute and engage by crafting and deploying thoughtful advertising campaigns, community engagement initiatives, high-performing websites, engaging media content, and more—all of which communicate the heart of your story loud and clear.
Measure
04
We don’t believe in “set it and forget it” launches or resting on instant gratification alone. After creative deployment, we immediately begin to measure the results of all brand, marketing, and advertising initiatives, using just the right mix of hard data and personal monitoring to evaluate the success of each brand touchpoint and adjust as needed to ensure return on investment.
Repeat
05
Then, we do it all over again, ensuring your messaging is always fresh, meaningful, and—most importantly—effective.
