Haley Ford Harrison

A visual and verbal artist with a heart for people and a mind for business, Haley Ford Harrison directs and leads the Brand & Web team at BREAD. She shapes the brand work our clients eventually carry into the world, and she has done so in nearly every role that the department touches. A graduate of The University of Southern Mississippi with a BFA in Design, she joined BREAD in 2017 as a graphic designer and quickly developed a love for building authentic brands and strategies that strengthen the businesses inside of them. Harrison’s natural curiosity and unique mix of technicality and creativity have allowed her to step confidently into every part of the brand process, including strategy, project management, writing, analysis, design, and even web development. That range is the foundation she now leads from.

What energizes Haley is the problem-solving. She’s drawn to the part of brand work where strategy gets hard—where a client’s purpose needs to be identified, translated, and built into the systems that will actually carry it. Helping a client name what they’re for is one thing. Helping them operationalize that purpose into a brand that conveys the right message to the right audience is what gets her out of bed in the morning.

As Director of Brand, Haley oversees the department, develops brand designers, and directs creative across BREAD’s philosophical, visual, and digital platforms. The brand team’s job, in her framing, is to ensure our clients win, and she believes that winning starts with story.

Haley is a 2024 graduate of The ADP’s Leadership Pinebelt program and recipient of the Susan Walker Community Leadership Award.