Laura Ficken

Laura Ficken leads brand accounts at BREAD, where she stewards each client project from goal-setting through delivery. A Hattiesburg native, she brings together experience from the classroom, the mission field, and the conference room—an unusual combination that turns out to be exactly the right preparation for the role. She holds a Bachelor of Science in Secondary Education from Mississippi State University and a Master of Arts in Teaching from The University of Southern Mississippi.

Laura taught high school English in both public and private settings before serving as a project manager and leadership team member with an international missions organization. She joined BREAD in 2020 and has worked through both project management and account direction roles since, building a track record defined by care, trust, and authenticity. As Brand Account Director, her priorities center on the people on either side of the work: the client’s team and ours. She removes obstacles, mentors teammates, and maintains a steady connection between the brand and the client throughout each project.

Having traveled to over 40 countries, Laura brings a wider lens to her work at BREAD. She holds the conviction that cultural diversity is a gift and that different people groups carry different stories, customs, and values worth learning from. Brands and communities, in her reading, aren’t so different. Her team listens to our clients’ stories because the heartbeat of a brand is its people. That belief shapes how her team operates: patient, attentive, and committed to brands that tell the truth about who they belong to.