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Todd Rath

Director of Organizational Strategy

An organizational strategy specialist with a substantial business background, Todd Rath allows his expertise and energy to guide clients to professional and individual success. Todd has over 31 years of utility experience with the Southern Company, where he focused on strategic planning and innovation in electrification, customer experience, electric transportation, demand side management, and distributed energy. He also has 9 years of experience leading teams across multiple functions and organizations with a demonstrated ability to drive results. Notably, he specializes in leading discussions and driving decisions with C-level executives.

Before joining BREAD and Blue Hen, Todd orchestrated the first fully integrated Smart Neighborhood research project in the U.S. This living laboratory was designed to gather data on numerous topics in order to develop insights on future customer & utility needs. The project included a community microgrid, hyper efficient homes, and building to grid integration. This project received numerous awards for innovation, and Todd represented the project to industry forums and in various publications. Additionally, he was the key business lead for negotiations with tech companies for partnership opportunities (Amazon, Google, IBM). In this role, he collaborated with stakeholders to develop and implement innovative approaches for new business opportunities. Todd also led the development and deployment of electric transportation research initiatives, both digital and infrastructure, to gather intelligence. Through these research initiatives, he collaborated with charging companies (Volta), manufactures (Autocar) and academic institutions (University of Alabama).

As part of the Blue Hen team, Todd applies his marketing and business knowledge to help teams overcome challenges and build better organizational decision-making processes and strategies. His business expertise and people skills make him the ideal ally for companies seeking growth in critical moments.