Abigail Slocum

A dynamic blend of creativity, analytics, and leadership, Abigail Slocum serves as BREAD’s Advertising Strategy Lead, guiding client marketing strategies from vision through execution. With a sharp eye for performance and a deep commitment to relationship-driven work, Abigail ensures every campaign begins with clear objectives, measurable KPIs, and a strategic roadmap designed for meaningful growth.

Equal parts analytical and relational, she partners closely with clients to define success, monitor performance, and pivot when necessary. Internally, Abigail leads advertising workflows and collaborates cross-functionally to ensure creative concepts align seamlessly with strategy, empowering every team member to execute with clarity and confidence.

Bringing more than a decade of experience in sales and leadership, Abigail combines big-picture thinking with a strong understanding of human behavior and results-driven marketing. She has worked with more than 50 businesses and managed over 150 Facebook business pages, developing a seasoned instinct for what drives engagement, conversion, and sustained momentum.

At BREAD, Abigail is passionate about intentional strategy and measurable excellence. She believes great marketing is not about what simply looks or sounds good, but about alignment, accountability, and tracking what truly moves the needle. Strategy, in her view, should create freedom for creativity to flourish within clear, purposeful direction.

A 2025 graduate of ADP’s Leadership Pinebelt program, Abigail is an active member of the Hattiesburg community. Outside of work, she enjoys crafting, music, video games, and time with her family—Codie, Junie, and their four cats. Vibrant and relational by nature, she is energized by helping businesses gain clarity and confidence through thoughtful, performance-focused marketing.