Jeff Watson

After a decade of creative work in Nashville, TN, Jeff Watson brings his extensive experience as a Creative Director and Designer to BREAD. Now based in the Hattiesburg-Laurel, MS area, Jeff is excited to settle down with his family and focus on creating impactful, future-proof brands. His story-driven approach to branding and advertising is deeply influenced by his background in creative writing, allowing him to craft narratives that resonate with audiences and elevate brands to their fullest potential.
Throughout his career, Jeff has worked across a variety of industries, including musical instruments, mortgage companies, global healthcare recruitment, property development, and more. This diverse experience has honed his ability to adapt to different creative challenges while maintaining a consistent focus on building meaningful connections through design. Adding a unique layer to his creativity is his synesthesia, which allows him to “hear” foods and colors, offering a multi-sensory perspective that enriches his work.
A self-proclaimed “font nerd,” Jeff has a passion for typography and an innate talent for identifying typefaces in the wild. For him, design is more than aesthetics—it is a problem-solving tool that combines beauty and practicality. His approach blends creativity with strategic insight to build, scale, and sustain brands that are visually compelling and deeply impactful. Jeff thrives in collaborative environments, where he works closely with teams to align design with business goals and deliver cohesive brand experiences that leave lasting impressions.
With a career that includes leading brand development in innovative sectors such as psychedelic-assisted therapy and integrative wellness, as well as collaborating with renowned brands like Deloitte and Guild Mortgage, Jeff has consistently demonstrated a commitment to creativity and excellence. At BREAD, he channels his expertise and passion into crafting timeless, intelligent campaigns and content that reflect authenticity, inspire connection, and support long-term growth.