Haley Ford Harrison, Author at Unify by Bread

The Consistency Crisis: What IBM Got Right (Eventually)

by Haley Ford Harrison | Oct 21, 2025 | Articles

If you’re old enough to remember IBM in their heyday of the early ’90s (I’ll admit it–I’m not), you might recall its transition from an “aged and static corporate dinosaur” to a remarkably refreshing tech–and brand–powerhouse. IBM’s glow-up didn’t happen...

Branded vs. Brand-Led: The Strategic Shift for Modern Marketers

by Haley Ford Harrison | Aug 9, 2024 | Articles

In today’s saturated market, simply having a brand isn’t enough.

The Consistency Crisis: What IBM Got Right (Eventually)

Branded vs. Brand-Led: The Strategic Shift for Modern Marketers

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