BREAD’s Chandler Dunaway Earns Meta Media Buying Certification
Chandler Dunaway earns Meta Media Buying Professional certification, bringing enhanced capability to BREAD’s digital advertising clients.
The (Nearly) Lost Art of the Movie Poster
Before you ever heard the first line of dialogue, before the lights dimmed and the projector rattled to life, you met the movie poster. A single sheet of paper glued to a wall or slipped into a frame stood there whispering: this is what you’re about to feel.
The Consistency Crisis: What IBM Got Right (Eventually)
IBM succeeded because they managed to do what we all struggle to do when we’re busy trying to grow a business, manage a team, and make noise in a crowded market: they got consistent.
Market Share: Quality Over Quantity on Social Media
Ah, 2003—what a time to be alive. The year was brimming with landmark cultural moments: Martha Stewart’s indictment, Michael Jackson’s arrest warrant, Arnold Schwarzenegger’s role-switch to California’s “governator,” and the U.S’s declaration of war on Iraq.
Built to Fail: What Fake Values Reveal About Modern Business
In the corporate world, “B” words fly around like atoms waiting to explode in the ether. A real “Big Bang,” if you will. Give us some examples, Veronica! Thanks for asking, reader.
Words, and Why We Live by Them
Before we get into it, on the very small chance that you’ve read any of my past work for The Pine Belt News under the byline “Finding Focus,” then you know I like to include some “theme music.” Hopefully, the lyrics are apropos of our topic.