The Danger of Generic Corporate Values
In the corporate world, “B” words fly around like atoms waiting to explode in the ether. A real “Big Bang,” if you will. Give us some examples, Veronica! Thanks for asking, reader. There’s business, bottom line, boardroom, balance sheet, and a canine-adjacent word...
Words, and Why We Live by Them
Before we get into it, on the very small chance that you’ve read any of my past work for The Pine Belt News under the byline “Finding Focus,” then you know I like to include some “theme music.” Hopefully, the lyrics are apropos of our topic. For this, I’ll be...
Art and Etouffee: Lessons in Brand from a Lifetime in the Kitchen
I have loved to eat for as long as I can remember. Same for drawing. There is lost paper somewhere in the world containing squiggles and shapes from my efforts to record my favorite childhood cartoon characters while glued to the screen. There are lost dishes...
Branded vs. Brand-Led: The Strategic Shift for Modern Marketers
In today’s saturated market, simply having a brand isn’t enough.