The Consistency Crisis: What IBM Got Right (Eventually)
IBM succeeded because they managed to do what we all struggle to do when we’re busy trying to grow a business, manage a team, and make noise in a crowded market: they got consistent.
Built to Fail: What Fake Values Reveal About Modern Business
In the corporate world, “B” words fly around like atoms waiting to explode in the ether. A real “Big Bang,” if you will. Give us some examples, Veronica! Thanks for asking, reader.
Words, and Why We Live by Them
Before we get into it, on the very small chance that you’ve read any of my past work for The Pine Belt News under the byline “Finding Focus,” then you know I like to include some “theme music.” Hopefully, the lyrics are apropos of our topic.
Lessons in Brand from a Lifetime in the Kitchen
I have loved to eat for as long as I can remember. Same for drawing. There is lost paper somewhere in the world containing squiggles and shapes from my efforts to record my favorite childhood cartoon characters while glued to the screen.
Branded vs. Brand-Led: The Strategic Shift for Modern Marketers
If you’re a friend of ours, this statement isn’t new to you. You’ve seen it on our socials, in videos, in presentations, and right here on our website. We say it constantly because, to us, the distinction between brand-led marketing and branded marketing is critical.