The Last Great Handshake: The (Nearly) Lost Art of the Movie Poster
Before you ever heard the first line of dialogue, before the lights dimmed and the projector rattled to life, you met the movie poster. A single sheet of paper glued to a wall or slipped into a frame stood there whispering: this is what you’re about to feel. Since...
Market Share: Quality Over Quantity on Social Media
Ah, 2003—what a time to be alive. The year was brimming with landmark cultural moments: Martha Stewart’s indictment, Michael Jackson’s arrest warrant, Arnold Schwarzenegger’s role-switch to California’s “governator,” and the U.S’s declaration of war on Iraq (along...
Words, and Why We Live by Them
Before we get into it, on the very small chance that you’ve read any of my past work for The Pine Belt News under the byline “Finding Focus,” then you know I like to include some “theme music.” Hopefully, the lyrics are apropos of our topic. For this, I’ll be...
Branded vs. Brand-Led: The Strategic Shift for Modern Marketers
In today’s saturated market, simply having a brand isn’t enough.